Cookie Policy

1. Introduction

This Cookie Policy explains how Myhomeequity.co.uk (the “Website”) uses cookies and similar tracking technologies to enhance your browsing experience and improve our services. By continuing to use this Website, you consent to the use of cookies in accordance with this policy.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They help websites function efficiently, remember user preferences, and provide insights to improve user experience.

Cookies can be:

• Session cookies – Temporary cookies that expire once you close your browser.
• Persistent cookies – Cookies that remain on your device for a set period or until manually deleted.
• First-party cookies – Set by our Website to enhance functionality.
• Third-party cookies – Set by external services to track usage and deliver advertisements.

3. Types of Cookies We Use

We use the following types of cookies to improve your experience on our Website:

3.1 Essential Cookies

These cookies are strictly necessary for the Website to function correctly. They enable core functionalities such as security, accessibility, and network management. Without these cookies, the Website may not operate properly.

3.2 Performance & Analytics Cookies

These cookies help us understand how visitors interact with the Website by collecting anonymous data about page visits, navigation patterns, and error messages. This allows us to enhance Website performance and optimise user experience.

Examples:

• Measuring how users engage with different sections of the Website.
• Identifying and resolving technical issues.

3.3 Functionality Cookies

Functionality cookies allow the Website to remember choices you make, such as language preferences, login details, or customisation options. These cookies enable a more personalised and seamless browsing experience.

Examples:

• Remembering your location to provide region-specific content.
• Storing font size and display preferences for accessibility.

3.4 Targeting & Advertising Cookies

These cookies are used to deliver relevant advertisements based on your browsing behaviour. They may be set by us or third-party advertisers to track your interests and show tailored promotions.

Examples:

• Displaying ads relevant to your mortgage interests.
• Limiting the number of times you see an advertisement.
• Measuring the effectiveness of marketing campaigns.

4. How We Use Cookies

We use cookies to:

✔ Ensure the Website operates smoothly and provides a secure browsing experience.
✔ Understand visitor behaviour and improve site functionality.
✔ Personalise content and remember user preferences.
✔ Deliver relevant advertisements based on user interactions.

5. Managing Your Cookie Preferences

You can manage, disable, or delete cookies through your browser settings. However, please note that restricting cookies may impact your ability to use certain features of the Website.

5.1 Managing Cookies in Your Browser

If you wish to adjust your cookie settings, you can do so in the settings of popular web browsers:

• Google Chrome: Go to Settings > Privacy and security > Cookies and other site data.
• Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data.
• Safari: Go to Preferences > Privacy > Manage Website Data.
• Microsoft Edge: Go to Settings > Site permissions > Cookies and site data.

For further guidance, visit www.allaboutcookies.org.

6. Third-Party Cookies

Some cookies on this Website may be placed by third-party service providers to support analytics, advertisements, or embedded content. These external providers have their own cookie policies, which we do not control.

7. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our cookie usage or regulatory requirements. Any updates will be posted on this page with an amended effective date. We encourage you to review this policy regularly to stay informed about our use of cookies.

8. Contact Us

If you have any questions about our Cookie Policy, please contact us